Research design, research locale, and respondents

In research, selecting an appropriate design, location, and sample is essential. The research design outlines how data will be collected and analyzed, the locale specifies where the study will be conducted, and respondents are those who will provide the data. These choices are vital for producing effective and credible research.

Lesson objectives

At the end of the lesson, you should be able to:

Research design

A research design is the plan or framework used to conduct a research study. It involves outlining the overall approach and methods that will be used to collect and analyze data in order to answer research questions or test hypotheses. (Singh, 2023)

The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. (Kirshenblatt-Gimblett, 2006)

Different types of research design

A research design is essential to systematically investigate, understand, and interpret phenomena of interest. Below are the different types of research designs.

Broadly, research design types can be divided into qualitative and quantitative research.

Qualitative research is subjective and exploratory. It determines relationships between collected data and observations. It is usually carried out through interviews with open-ended questions, observations that are described in words, etc.

Type of DesignPurpose and CharacteristicsExamples
Case study
  • Detailed study of a specific subject (e.g., a place, event, organization, etc).
  • Data can be collected using a variety of sources and methods.
  • Focuses on gaining a holistic understanding of the case.
“Resilience in Crisis: A Case Study of Community Response to a Natural Disaster”
Ethnography
  • Detailed study of the culture of a specific community or group.
  • Data is collected by extended immersion and close observation.
  • Focuses on describing and interpreting beliefs, conventions, social dynamics, etc.
A Study on “Poverty affects schooling on children”
Grounded theory
  • Aims to develop a theory inductively by systematically analyzing qualitative data.
  • This design, also called exploratory design, is used to investigate research questions that are not well-studied. It provides a step-by-step guide and strategies for efficient data collection and analysis in qualitative research.
A study on how people adopt an app by conducting interviews, analyzing the data for patterns, and using those patterns to develop a theory.
Phenomenology
  • This design focuses on understanding a phenomenon or event by gathering detailed descriptions of participants' lived experiences. It seeks to capture the meaning and context behind those experiences, offering deep insights into how individuals perceive and interpret specific situations.
“A Journey of Career Choices: A Phenomenological Study of Senior High School Students' Decision-Making Process for Future Careers”

Qualitative Research Design

Quantitative research is objective and employs statistical approaches. It establishes the cause-and-effect relationship among variables using different statistical and computational methods. This type of research is usually done using surveys and experiments.

Type of DesignPurpose and characteristicsExamples
Experimental
  • Used to test causal relationships
  • Involves manipulating an independent variable and measuring its effect on a dependent variable
  • Subjects are randomly assigned to groups
  • Usually conducted in a controlled environment (e.g., a lab)
Determining the efficacy of a new vaccine plan for influenza.
Quasi-experimental
  • Used to test causal relationships
  • Similar to experimental design, but without random assignment
  • Often involves comparing the outcomes of pre-existing groups
  • Often conducted in a natural environment (higher ecological validity)
Measurement of learners’ performance in a college on weekly basis and then introducing a new teaching technique. Then again measuring in a weekly basis.
Correlational
  • Used to test whether (and how strongly) variables are related
  • Variables are measured without influencing them
A study on correlation between time spent watching crime shows and aggressive behavior in teenagers.
Descriptive
  • Used to describe characteristics, averages, trends, etc
  • Variables are measured without influencing them
A study on the different income levels of people who use nutritional supplements regularly.

Quantitative Research Design

The major mixed methods design types
Design TypeVariantsTimingWeightingMixingNotation
Triangulation
  • Convergence
  • Data transformation
  • Validating quantitative data
  • Multilevel
Concurrent: quantitative and qualitative at same time Usually equal Merge the data during the interpretation or analysis QUAN + QUAL
Embedded
  • Embedded experimental
  • Embedded correlational
Concurrent or sequential Unequal Embed one type of data within a larger design using the other type of data QUAN(qual) Or QUAL(quan)
Explanatory
  • Follow-up explanations
  • Participant selection
Sequential: Quantitative followed by qualitative Usually quantitative Connect the data between the two phases QUAN → qual
Exploratory
  • Instrument development
  • Taxonomy development
Sequential: Qualitative followed by quantitative Usually qualitative Connect the data between two phases QUAL → quan
Example: Mixed method design

Moreover, Creswell’s (2013) mixed methods embedded intervention research design will be used. The quantitative data from the pretest and posttest and the qualitative data from the interviews will be collected and analyzed simultaneously.

The quantitative component will measure the increase in knowledge of students through pretests and posttests conducted before and after playing the board games. The qualitative component will involve interviews with participants to gather detailed feedback on the game-playing experience, perceived effectiveness of the board games in conveying crucial safety information, and personal feelings of preparedness.

The results will be combined to gain an in-depth understanding of the efficacy of the intervention, “Disaster Risk Reduction Board Games.”

Research locale
Steps to write the research locale
  1. Introduce the Locale: Start by identifying the research site(s) clearly. Mention the geographical, cultural, or institutional setting where the study will be conducted.
  2. Describe the Key Features: Provide relevant details about the locale, such as its size, population, or specific characteristics, that make it suitable for your study.
  3. Explain the Relevance: Justify the selection of the locale. Highlight its importance to the research objectives, such as accessibility, uniqueness, or relevance to the problem being addressed.
  4. Highlight Accessibility and Feasibility: Mention any practical factors like ease of data collection or availability of participants that influenced your choice.
  5. Structure and Organize: Present the information logically and concisely. Use subsections or paragraphs for clarity if the study involves multiple sites.
  6. Link to the Research Problem: Conclude by connecting the locale to your research objectives or questions. Ensure the reader understands how the chosen site aligns with the study's goals.
Research locale sample
Legacy college of Compostela is one of the two schools in Compostela which offers and caters college courses and students. Legacy College of Compostela have a multifold population of Senior High School first batch graduates who enrolled for tertiary education for the school year 2018-2019. The school accommodates college freshmen from different high schools. Legacy College of Compostela also offers a variety of college courses specifically Bachelor in Elementary Education, Bachelor of Science in Business Administration, and Information Technology, thus Legacy College of Compostela is the perfect location for the interview because the researchers will be able to get a plentitude of significant information, different ideas and distinct opinions from real experiences of the college freshmen that are need for the study.
Respondents

In the context of research, a respondent refers to the individual who participates in a research by completing surveys, questionnaires, interviews, or other data collection tools.

How to select the right respondents?

When conducting academic research, selecting the right participants is very important. The choice of participants has a profound impact on the quality and validity of the findings obtained. Ensuring that the selected individuals match the characteristics of ideal respondents contributes to the overall success of the research project.

Characteristics of a good respondent